GANGA – The name evokes a feeling of life, reverence, belief, spirituality, and purity. From time immemorial, GANGA has been flowing and sustaining the life and livelihoods of millions of people. GANGA is the most sacred river in the Hindu religion and is worshipped as a mother by billion people as a goddess, a life-giving river, and a repository of people’s beliefs. GANGA represents a symbol of divinity, cultural diversity, heritage, and a unifying factor. A visit to GANGA represents the uplifting spiritual and general well-being of an individual. Swami Vivekananda said, “Paris is the fountainhead of European civilization, as Gomukh is of the GANGA”.

Today unfortunately GANGA itself is regularly filled with pollutants along its stretches and its waters are made unusable for sustaining life at various major points and sections. Govt of India has done major efforts through the NamamiGange Project which has helped in creating a movement to revive GANGA to its pristine glory and present a model for the future sustainability of GANGA. But to ensure GANGA Sustainability a continuous engagement of the public through various actions and initiatives is needed on a global scale.

Vivekananda Youth Connect Foundation along with Parmarth Niketan, Rishikesh is making an international effort to create awareness of GANGA’s ecosystem Sustainability and support frameworks for long-term solutions.